Brief
Develop a cohesive visual idea for a fitness-app launch that could extend from a short film to social cut-downs and posters.
Approach
Build a story in three beats: start, find a rhythm, and keep moving. Repeated shapes and deliberate type create continuity across the proposed frames.
Proposed design
A storyboard, poster study, and proposed 3D visual treatment. No finished film, real 3D production asset, or playable reel is presented.
Intended outcome
Intended outcome: a recognisable launch direction that communicates movement across formats.
Mavour / The identity
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